Digital Marketing Basics

What does SEO stand for?

• Site Enhancement Operations

• Search Engine Optimization

• Search Engine Outreach

• Social Engagement Optimization

Which tool is commonly used for digital marketing analytics?

• LinkedIn Metrics

• Facebook Insights

• Google Analytics

• Twitter Analytics

What is the purpose of a website audit in digital marketing?

• To bake cookies

• To walk a dog

• To learn a new language

• The purpose of a website audit in digital marketing is to assess the performance, functionality, and SEO optimization of a website.

What is the main focus of on-page SEO?

• Creating backlinks

• Improving server speed

• Optimizing individual web pages

• Keyword research

What is the goal of off-page SEO?

• To improve website visibility and ranking on search engine results pages

• To improve website loading speed

• To decrease website traffic

• To increase social media followers

Why is keyword research important in digital marketing?

• Businesses should rely solely on intuition rather than data for keyword targeting.

• Keyword research helps businesses identify relevant search terms to target in their digital marketing efforts.

• Keyword research has no impact on digital marketing success.

• Keyword research is only important for traditional marketing strategies.

What does GMB profile refer to in digital marketing?

• Google My Business profile

• Growth Marketing Blueprint profile

• Google My Brand profile

• Global Marketing Bureau profile

What services can you find on Fiverr related to digital marketing?

• Photography services

• Services related to digital marketing on Fiverr include social media marketing, SEO optimization, email marketing, content creation, and influencer marketing.

• Logo design

• Mobile app development

Which platform connects freelancers with clients for digital marketing projects?

• Guru

• Fiverr

• Upwork

• Freelancer

What is the importance of meta tags in SEO?

• Meta tags are only important for design purposes, not SEO

• Meta tags have no impact on search engine rankings

• Meta tags are only relevant for images, not text content

• Meta tags are important in SEO because they help search engines understand the content and context of a webpage, leading to better indexing and ranking.