
MK2 Ch.1&2 review
Authored by Cole Rullmann
Business
9th - 12th Grade
Used 1+ times

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35 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the goal of marketing?
To increase sales
To build brand awareness
To engage with customers
All of the above
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the role of a marketing professional?
To develop and implement marketing strategies
Determine the marketing needs of the company
Focus on customer satisfaction
All of the above
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the seven functions of marketing?
Channel Management, Marketing-Information Management, Market Planning, Pricing, Product/Service Management, Promotion, Selling
Advertising, Sales, Customer Service, Market Research, Public Relations, Distribution, Financing
Product Development, Market Research, Sales, Distribution, Customer Service, Promotion, Pricing
Branding, Advertising, Sales, Distribution, Market Research, Customer Service, Financing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following lists the different forms of utility?
Form, Time, Place, Possession, Information
Supply, Demand, Price, Cost
Production, Distribution, Consumption, Exchange
Goods, Services, Resources, Markets
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the four elements of the marketing mix?
Product, Price, Place, Promotion
Product, Price, People, Process
Product, Price, Physical Evidence, Promotion
Product, Price, Place, People
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between a good and service?
A good is a tangible product, while a service is intangible.
A service is a tangible product, while a good is intangible.
Both goods and services are tangible products.
Both goods and services are intangible products.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Learning about marketing makes someone a better consumer because:
They can identify persuasive techniques.
They can make more informed purchasing decisions.
They can understand market trends.
All of the above.
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