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Branding
Quiz
•
English
•
University
•
Practice Problem
•
Easy
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main topic of the article by Peter Vane?
Advertising
Branding
Market research
Sales techniques
Tags
CCSS.RI. 9-10.2
CCSS.RI.11-12.2
CCSS.RI.8.2
CCSS.RL.11-12.2
CCSS.RL.9-10.2
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the article, what is essential for a brand to connect with customers?
A recognizable logo
Rational and emotional appeal
High sales volume
Competitive pricing
Tags
CCSS.RI. 9-10.2
CCSS.RI.11-12.2
CCSS.RI.8.2
CCSS.RL.11-12.2
CCSS.RL.9-10.2
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What example does the article use to illustrate brand loyalty?
Coca-Cola
Nike
iPods
Samsung
Tags
CCSS.RI. 9-10.2
CCSS.RI.11-12.2
CCSS.RI.8.2
CCSS.RL.11-12.2
CCSS.RL.9-10.2
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why did Cadbury’s soup fail according to the article?
Poor marketing strategy
High price
Off-brand product
Low quality
Tags
CCSS.RI.11-12.10
CCSS.RI.6.10
CCSS.RI.7.10
CCSS.RI.8.10
CCSS.RI.9-10.10
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the article suggest is crucial for maintaining brand loyalty?
Frequent advertising
Consistent storytelling
Discount offers
Product variety
Tags
CCSS.RI.11-12.10
CCSS.RI.6.10
CCSS.RI.7.10
CCSS.RI.8.10
CCSS.RI.9-10.10
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the article’s stance on the importance of branding?
It is overrated
It is only important for large companies
It is the most important point for any company
It is only relevant for consumer products
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does the article describe people’s relationship with their iPods?
As a necessary evil
As a best friend
As a luxury item
As a temporary trend
Tags
CCSS.RI.11-12.10
CCSS.RI.6.10
CCSS.RI.7.10
CCSS.RI.8.10
CCSS.RI.9-10.10
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