Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.

What is a reason for this?

• Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

  
  

• Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

• 
  Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

• Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

  
  

A customer has a requirement to receive a notification whenever an activation fails for a particular segment.
Which feature should the consultant use to solution for this use case?

• Dashboard

  
  

• Report

• Activation Alert

• Flow

A customer requests that their personal data be deleted.
Which action should the consultant take to accommodate this request in Data Cloud?

• Use a streaming API call to delete the customer's information.

  
  

• Use Consent API to request deletion of the customer's information.

• Use Profile Explorer to delete the customer data from Data Cloud.

• Use the Data Rights Subject Request tool to request deletion of the customer's information

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

• Individual object

  
  

• Contact Identification object

• Loyalty Identification object

• Party Identification object

Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.What should the consultant use to remove the recent customers?

• Related attributes

  
  

• Streaming insight

• Batch transforms

• Segmentation exclude rules

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector.

What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?

• Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.

  
  

• Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object.

• Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.

• Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.

What does it mean to build a trust-based, first-party data asset?

• 
  To ensure opt-in consents are collected for all email marketing as required by law

  
  

• 
  To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations

• To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange

• To obtain competitive data from reliable sources through interviews, surveys, and polls

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email.
What should NTO do to ensure the best email address is activated?

• 
  Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.

  
  

• Include Contact Point Email object Is Active field as a match rule.

• Set the default reconciliation rule to Last Updated.

• Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.

A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable this calculation?

• Sales Order > Individual > Unified Individual

  
  

• Unified Individual > Unified Link Individual > Sales Order

• Sales Order > Unified Individual

• Unified Individual > Individual > Sales Order

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.

Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

• Package High Investment Balance Customers in a data kit.

  
  

• 
  Create new segments by cloning High Investment Balance Customers.

• 
  Create new segments using nested segments.

• Create a High Investment Balance calculated insight.