GPM_August 21_24

Which channel had the lowest CPA of $29 last sprint?

• Social

• Display

• Search

• Native

What % of media budget was cut in Q4 of this year?

• 85%

• 80%

• 75%

• 90%

Which channel was the worst performing but now is one of the best performing in terms of scale and efficiency?

• Social

• Display

• Search

• Native

What was our CPA for w/o of Aug 05? (Presented in last sprint)

• $49

• $79

• $109

• $59

What does CDP stand for?

• Customer Data Platform

• Custom Data Platform

• Clean Data Platform

• Consumer Data Platform

What Is Google’s new AI driven tactic called?

• PulseMax (PMAX)

• PlanMax (PMAX)

• PerformanceMax (PMAX)

• ProgrammaticMax (PMAX)

Which Martech Data Pipeline enable paid media optimization towards deeper funnel goals like account open and funded?

• CDP

• Switch Growth

• AEM

• AJO

What does AEM stand for?

• Adobe Export Manager

• Adobe Encounter Measure

• Adobe Easy Manager

• Adobe Experience Manager

How many pages were migrated into the new system (on the initial day)?

• 500 pages

• 750 pages

• 1000 pages

• 1250 pages

What is our average overall VS initiation rate?

• 4%

• 5%

• 6%

• 7%