Market Segmentation, Targeting & Positioning

Which of the following is NOT a characteristic of market segmentation?

• Measurable

• Accessible

• Differentiable

• Random

Which marketing strategy focuses on local consumer groups?

• Mass Marketing

• Niche Marketing

• Differentiated Marketing

• Local Marketing

Market segmentation is the process of dividing a market into distinct groups of buyers based on:

• Geographic location

• Demographics

• Behavioral characteristics

• All of the above

Which of the following is a criterion for effective segmentation?

• Identifiable

• Unmeasurable

• Inaccessible

• Small segments

What does the 'Accessible' characteristics of market segmentation imply?

• The market segments are large enough to serve.

• The market segments can be reached and served effectively.

• The market segments are easy to differentiate.

• The market segments are measurable.

Which type of marketing focuses on narrowly defined customer groups?

• Mass Marketing

• Niche Marketing

• Individual Marketing

• Differentiated Marketing

In B2B markets, which factor involves the urgency and size of orders?

• Demographic variables

• Operating variables

• Situational factors

• Personal characteristics

Market targeting involves:

• Identifying distinct market segments

• Evaluating each market segment's attractiveness

• Positioning products in the market

• All of the above

What is the purpose of market positioning?

• To segment the market

• To evaluate market segments

• To occupy a clear, distinctive place in the consumer's mind

• To increase product variety

What does 'POPs' stand for in market positioning?

• Points of Promotion

• Points of Price

• Points of Parity

• Points of Product