PEMASARAN SEMESTER 1
Authored by NOR Moe
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41 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
1. Nyatakan pendekatan pemasaran berdasarkan penerangan yang diberi.
- pengguna membeli apa sahaja yg dijual
- pengeluaran produk besar – besaran
- kecekapan pengeluaran produk
- jual produk pada harga rendah
Pengeluaran
Produk
Penjualan
Pemasaran Moden
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
2. Nyatakan pendekatan pemasaran berdasarkan penerangan yang diberi
- pengguna mahukan produk yg berkualiti
- pembangunan kualiti produk
- penambahbaikan/inovasi berterusan
Pemasaran Kemasyarakatan
Produk
Penjualan
Pemasaran Moden
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
3. Nyatakan pendekatan pemasaran berdasarkan penerangan yang diberi
- pengguna perlu dipujuk/diyakinkan
-penekanan kaedah mempromosikan produk secara agresif
Produk
Pemasaran Moden
Penjualan
Pengeluaran
4.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
4. Mengikut Model Gelagat Pengguna, pilih rangsangan pemasaran
Produk
Harga
Ekonomi
Promosi
Pengedaran
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Proses Pemasaran
1.Menilai peluang pemasaran
2. Memilih sasaran pasaran
3. Membina campuran pemasaran
4. Mengurus usaha pemasaran
Adakah proses pemasaran ini betul?
Betul
Salah
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Pilih strategi dan objektif pemasaran yang betul berdasarkan pernyataan yang diberi.
- peningkatan jualan produk sedia ada ke pasaran sedia ada
- membuat potongan harga, promosi
Pembangunan Pasaran
Penembusan Pasaran
Pembangunan Produk
Pempelbagaian
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Pilih strategi dan objektif pemasaran yang betul berdasarkan pernyataan yang diberi.
- menjual produk sedia ada ke pasaran baharu
- usaha mencari pengguna baru/terokai pasaran baru
Penembusan Pasaran
Pembangunan Pasaran
Pembangunan Produk
Pempelbagaian
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