Digital Marketing Basics

What does SEO stand for?

• Search Engine Optimization

• Site Enhancement Operations

• Social Engagement Optimization

• Search Engine Outreach

Name one popular social media platform used for marketing.

• Facebook

• LinkedIn

• Instagram

• Twitter

What is the main goal of Pay-Per-Click advertising?

• Improve search engine optimization

• Enhance email marketing campaigns

• Increase social media followers

• Drive traffic to websites

Explain the concept of keyword research in SEO.

• Keyword research in SEO is the process of identifying popular hashtags on social media platforms.

• Keyword research in SEO refers to the practice of creating backlinks to improve website visibility.

• Keyword research in SEO involves analyzing the color schemes used on websites.

• Keyword research in SEO is the practice of finding and analyzing search terms that people enter into search engines with the goal of using that data for content optimization and ranking higher in search results.

How can businesses use social media for brand awareness?

• By not engaging with the audience

• By creating engaging content, interacting with the audience, collaborating with influencers, running targeted ads, and analyzing data.

• By ignoring customer feedback

• By posting irrelevant content

What is the difference between organic and paid social media marketing?

• Organic social media marketing involves paying to reach a specific audience.

• Organic social media marketing is paid and focuses on reaching a specific audience.

• Organic social media marketing is unpaid and focuses on building a community, while paid social media marketing involves paying to reach a specific audience.

• Paid social media marketing is unpaid and focuses on building a community.

What are some common metrics used to measure the success of a PPC campaign?

• Bounce Rate, Impressions, Average Session Duration

• Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Return on Ad Spend (ROAS), Quality Score

• Social Media Followers, Email Open Rate, Website Traffic

• Net Promoter Score, Customer Lifetime Value, Customer Satisfaction Score

How does link building contribute to SEO?

• Link building helps improve a website's search engine rankings by increasing its authority and credibility.

• Link building decreases website traffic

• Link building has no impact on SEO

• Link building is only relevant for social media marketing

What is the importance of engagement on social media?

• Engagement on social media leads to decreased website traffic

• Engagement on social media has no impact on brand visibility

• Engagement on social media is only important for personal use, not businesses

• Engagement on social media is crucial for brand visibility, customer relationships, website traffic, and brand loyalty.

Describe the concept of ad targeting in PPC advertising.

• Ad targeting in PPC advertising means displaying ads to everyone without any specific criteria.

• Ad targeting in PPC advertising is the process of selecting specific criteria to display ads to a particular audience segment.

• Ad targeting in PPC advertising is the process of randomly displaying ads to any audience.

• Ad targeting in PPC advertising involves showing ads only to people who dislike the product.