Retail Operations Quiz

What does culture refer to in the context of customer needs?

• Set of values, tradition, language, or practices

• Social factors like family and reference groups

• Psychological factors like motivation and beliefs

• Personal factors like age and occupation

How do social factors influence purchasing decisions?

• By imitating others and seeking acceptance

• By understanding one's own needs and mindset

• By changing preferences based on age

• By reflecting personality traits in buying behavior

Which personal factor affects the goods and services people buy?

• Lifestyle

• Occupation

• Personality

• Income

What motivates individuals to buy premium brands according to the text?

• Occupation

• Recognition and self-esteem

• Learning about the product

• Age

How does learning influence buying behavior?

• By imitating others and seeking acceptance

• By changing preferences based on age

• By gaining experience with the product

• By reflecting personality traits in buying behavior

What are beliefs in the context of buying behavior?

• Social factors like family and reference groups

• Emotional feelings that influence behavior

• Psychological factors like motivation and learning

• Personal factors like age and occupation

Which factor influences buying behavior based on the example of Sally buying a sandwich?

• Beliefs

• Occupation

• Age

• Motivation

How do reference groups impact purchasing decisions?

• By changing preferences based on age

• By imitating others and seeking acceptance

• By having common buying behavior and influencing each other

• By reflecting personality traits in buying behavior

What is the role of status in buying behavior according to the text?

• Determines buying pattern based on position in a company

• Influences behavior towards a product based on beliefs

• Consists of activities that a person is expected to perform

• Reflects the typical way of life of an individual

How does income affect purchasing decisions?

• By imitating others and seeking acceptance

• By changing preferences based on age

• By spending mostly on necessities

• By buying expensive and premium products