Media Agency and Control Quiz

What is the definition of "Agency" in the context of media?

• The capacity to interact with media messages and make free choices.

• The power to influence media content.

• The ability to create media content.

• The control over media regulations.

Answer explanation

In media, 'Agency' refers to the capacity to interact with media messages and make free choices, emphasizing the audience's role in interpreting and responding to content.

What did higher speeds allow for in Web 2.0?

• Faster online shopping

• New content to be streamed easily

• Quicker medical diagnoses

• Faster travel booking

Answer explanation

Higher speeds in Web 2.0 enabled new content to be streamed easily, enhancing user experience with video and audio streaming services. This was a significant advancement compared to previous web technologies.

Globalised media institutions engage in a practice of data-mining and monetisation called:

In the Modern Media Feedback Model, what has the greatest influence on media creators to make chanmges to content?

• Media actions

• Audience actions

• Government actions

• Technological actions

Answer explanation

Audience actions significantly influence original media by shaping content through feedback, preferences, and engagement. This interaction prompts media to adapt and evolve, making audience actions the key factor in the Modern Media Feedback Model.

(a)   theory suggests the audience is active and has agency in what they consume. ​ (b)   will search for media that satisfies their needs and wants.

• Two Step Flow
• Cultivation
• Reinforcement
• Parasocial Relationships
• Uses and Gratification
• Audiences
• Media creators
• Producers
• Distributors

What is the main idea of the Two Step Flow Theory?

• Information flows directly from media to individuals

• Information flows from media to opinion leaders, then to individuals

• Information is controlled by the government

• Information is only spread through social media

Answer explanation

The Two Step Flow Theory suggests that information does not flow directly from media to individuals. Instead, it first reaches opinion leaders who then disseminate it to others, highlighting the importance of interpersonal communication.

Based on statisitcal data gathered in 2024, what is the average amount of time spent by users on TikTok each day?

• 29 minutes

• 58 minutes

• 1 hour and 16 minutes

• 1 hour and 27 minutes

Answer explanation

TikTok has the highest number of daily minutes by users, but recent data from Charles Sturt University shows it takes only 8 minutes of diet related content to cause anxiety and negative body image feelings in female users.

Place these examples of regulation into the right categories.

Groups:

(a) Self-Regulation

,

(b) Government Regulation

,

(c) Audience Regulation

• ACMA

• Classifications Board

• Community Standards/Moderators

• Terms & Conditions

• Ad Standards

• ACCC

What is the purpose of Ad Standards in Australia?

• To create advertisements

• To regulate and review ad content

• To promote products

• To design marketing strategies

Answer explanation

The purpose of Ad Standards in Australia is to regulate and review ad content, ensuring that advertisements are truthful, not misleading, and comply with legal and ethical standards.

How many complaints did the Red Rooster skateboard theft ad receive?

• 50

• 100

• 214

• 300