META Marketing Summit 2024

META AI is built with...

• Llama 3.1

• Chatgpt

• ‎Gemini

• Bard

Creativity and [select the answer] are the most important driver in advertising

• Partnership

• Emotion

• Product

• Educational

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

Creative is the most important driver across META technologies.

How many percent of all auction outcomes can be attributed to creative?

• 100%

• 75%

• 56%

• 10%

Tags

CCSS.8.SP.A.4

Which option is false regarding META AI?

• I can use it to research for my marketing planning purpose

• I can use it to research the script for my short video ad.

• I can use it to Collaborate on ad ideas or storyboard remotely

• I can believe META AI 100%

Advantage+ Creative offers a range of features to uplevel our visual, copy and audio.

Which is NOT an Advantage+ Creative feature?

• Influencer - engage a KOL to present your brand in the ad

• Ad Copy - enhance text, text generation, highlight comment

• Visual - image generation, background generation, adjust brightness and contract and more

• Audio - Add Music

Tags

CCSS.RI.11-12.3

CCSS.RI.11-12.5

CCSS.RI.8.3

CCSS.RI.9-10.3

CCSS.RI.9-10.5