Marketing Ch. 1 - 3 Review

What is NOT an example of a GOOD?

• Water bottle

• Granola Bar

• Getting a haircut

• Backpack

Which is NOT and example of a SERVICE?

• Getting a haircut

• Buying new shoes

• Getting your bike fixed

• Going to the nail salon

Which of the following is an example of a GOOD?

• House cleaning

• Car repair

• Consulting service

• iPhone

Which is NOT one of the 4 P's of Marketing?

• Product

• Payments

• Promotion

• Price

__________ __________ are the specific groups of people a business focuses on selling its products to.

• Business Marketing

• Marketing Skills

• Target Markets

• Promotional Sales

Which is NOT a target market group that we discussed?

• Academic Groups

• Geographic Groups

• Behavioral Groups

• Demographic Groups

_______ _________ involve factors like age, income, gender, and ethnicity.

• Psychographic Groups

• Demographic Groups

• Geographic Groups

• Behavioral Groups

______ _______ considers location when breaking people up into markets.

• Psychographic Groups

• Demographic Groups

• Behavioral Groups

• Geographic Groups

________ ________ takes lifestyle, routines, interests, opinions, and personalities into account when created a target market.

• Geographic Groups

• Behavioral Groups

• Psychographic Groups

• Demographic Groups

_______ ________ targets customers based on their purchasing patterns and what they have bought in the past.

• Demographic Groups

• Behavioral Groups

• Geographic Groups

• Psychographic Groups