1.2 Level of Measure

What is your McNeese Classification?

• Freshman

• Sophomore

• Junior

• Senior

Are you a resident of Louisiana?

• Yes

• No

Do you participate in any clubs or sports?

• Yes

• No

How many siblings do you have?

• 0

• 1

• 2

• 3

• 4+

What is your eye color?

• Brown

• Blue

• Green

• Hazel

Identify any column in the table with data at the nominal level.

• Year Company Formed

• Reputation

• Industry

• Number of Employees

Identify any column in the table with data at the ordinal level. Describe two ways that the data can be ordered.

• Year Company Formed

• Reputation

• Industry

• Number of Employees

Identify any column in the table with data at the interval level. How can these data be ordered?

• Year Company Formed

• Reputation

• Industry

• Number of Employees

Identify any column in the table with data at the ratio level.

• Year Company Formed

• Reputation

• Industry

• Number of Employees

What decisions can be made on the basis of The Harris Poll survey that measures the reputations of the most visible companies in the United States?

• Investment decisions

• Marketing strategies

• Employee hiring

• All of the above