CHAPTER 5 QUIZ

Which of the following is a key component of marketing in e-commerce?

• Social media promotions

• Traditional TV ads

• Radio broadcasts

• Newspaper advertisements

What is one strategy Shopee uses to increase customer engagement?

• TV advertisements

• Shopee Shake gamified experience

• Magazine ads

• Newspaper coupons

Which of the following is considered a social variable influencing online consumer behavior?

• Government regulations

• Word of mouth

• Tax rates

• Online security

What does "personalization" in e-commerce refer to?

• Customizing product designs

• Matching advertising content with customer preferences

• Increasing the number of advertisements

• Lowering product prices

Which method is NOT used to compile user profiles for personalization?

• Observing online behavior

• Conducting in-person interviews

• Sending SMS surveys

• Using cookies

What is the primary goal of behavioral targeting?

• To increase website loading speed

• To select advertisements based on browsing behavior

• To collect user emails

• To design better websites

In the Consumer Decision-Making Process, what follows after 'Need Identification'?

• Purchase Decision and Delivery

• Post-purchase Behavior

• Information Search

• Evaluation of Alternatives

What does "e-loyalty" refer to in e-commerce?

• Loyalty to any online store

• Loyalty to a physical store

• Loyalty to an e-tailer or manufacturer selling online

• Loyalty to a customer support service

Which of the following describes "trust" in e-commerce?

• A customer's satisfaction with delivery speed

• Willingness to believe in actions taken by an organization

• The frequency of purchases from an online store

• The quality of the website design

Which of the following is NOT a step in the Consumer Decision-Making Process?

• Evaluation of Alternatives

• Product Customization

• Purchase Decision and Delivery

• Post-purchase Behavior