Marketing Environment Quiz

Which component of the company's microenvironment most affects its ability to serve customers?

• Demographics

• Suppliers

• Technology

• Culture

Which of the following belongs to the company's microenvironment?

• Suppliers

• Legislation

• Demographics

• Economy

How can a company's strategic decisions affect its ability to serve customers?

• The company decides to increase the number of suppliers

• The company reduces its marketing budget

• The company increases product costs

• The company changes its organizational structure

What is the main role of suppliers in the company's microenvironment?

• Providing raw material resources

• Promoting the company's products

• Controlling pricing policies

• Managing customer needs

An increase in raw material prices by suppliers will cause:

• A decrease in production costs

• A decrease in the final product price

• An increase in the final product cost

• An increase in the company's profits

What is the primary function of marketing intermediaries in the company's environment?

• Helping the company market its products to customers

• Creating new products

• Managing competition

• Providing financial resources

Choose the appropriate example of a marketing intermediary:

• Banks

• Media

• Distributors

• Non-Governmental Organizations (NGOs)

Why are competitors considered an important component in the company's microenvironment?

• They set market standards

• They provide raw material resources

• They control trade laws

• They shape consumer demand

What is a company's strategy in dealing with strong competitors?

• Increasing product prices

• Reducing advertising expenses

• Offering promotions and discounts

• Reducing product quality

What is the role of publics in the company's microenvironment?

• Controlling company policies

• Influencing the company's image

• Managing the company's inventory

• Making purchasing decisions