AI in Marketing Strategies

How does AI help in understanding consumer behaviour?

• By analysing past purchase data

• By guessing consumer preferences

• By ignoring consumer feedback

• By randomly selecting products

What is the primary function of predictive analytics in marketing?

• To create random marketing strategies

• To predict future consumer trends

• To ignore historical data

• To reduce marketing costs

Which of the following is a benefit of personalisation through AI?

• Generic marketing messages

• Increased customer engagement

• Higher marketing costs

• Reduced customer satisfaction

What role do chatbots play in customer service?

• They replace human agents entirely

• They assist in answering common queries

• They ignore customer complaints

• They increase the workload of human agents

How does AI contribute to market research?

• By providing inaccurate data

• By automating data collection and analysis

• By ignoring market trends

• By increasing the time required for research

What is one advantage of using AI for social media automation?

• Decreased social media presence

• Increased engagement with followers

• Higher costs for social media management

• Reduced content quality

Which of the following is an example of AI in consumer behaviour analysis?

• Manual data entry

• Sentiment analysis of social media posts

• Ignoring customer reviews

• Random sampling of data

What is a key feature of predictive analytics in marketing?

• Random guessing of future trends

• Use of historical data to forecast outcomes

• Ignoring past performance

• Reducing the use of data

How does AI enhance personalisation in marketing?

• By sending the same message to all customers

• By tailoring messages to individual preferences

• By ignoring customer data

• By increasing marketing costs

What is a common use of chatbots in customer service?

• To provide 24/7 customer support

• To increase the workload of human agents

• To ignore customer queries

• To reduce customer satisfaction