STRATEGIC MANAGEMENT - CHAPTER 1

Strategy is a word of Greek origin that is _____ which implies the skill of

achieving a war goal (Okumus, Altinay, & Chathoth, 2010).

• Strategist/Leader

• Technique

• Method

• Approach

 "Strategy is an integrated and coordinated set of commitments and actions designed to ecploit core competencies and gain a competitive advantage."



• (Hitt, Ireland, & Hoskisson, 2017)

• (Okumus, Altinay, & Chathoth, 2010)

• (Wheelen, Hunger, Hoffman, & Bamford,

  2015)

• (Rothaermel, 2016)

"Strategy is a word of Greek origin that implies the skill of achieving a war goal"

• (Hitt, Ireland, & Hoskisson, 2017)

• (Okumus, Altinay, & Chathoth, 2010)

• (Wheelen, Hunger, Hoffman, & Bamford,

  2015)

• (Rothaermel, 2016)

 Strategic Management is a relatively new concept in the economy, which has been applied since the middle of the last century, while tourism has been

increasingly applied since, ____ with intensifying the process of internationalization and globalization of the tourism market.

• 1989

• 1980s

• 1960s

• 1990s

Emergence and application of strategic management concept in the travel and

tourism industry were initiated by _____

• Turbulent Changes

• Demands in Tourism

• Offers in Tourism

• Inflation

It affects the formation of a tourism offer, both tourism destinations and industries that constitute the tourism sector and the offer

creators in tourism.

• Turbulent Changes

• Demands in Tourism

• Offers in Tourism

• Inflation

 Development of modern information technology

• Turbulent Changes

• Demands in Tourism

• Offers in Tourism

• Inflation

  Competition of tourism destinations is very numerous

• Turbulent Changes

• Demands in Tourism

• Offers in Tourism

• Inflation

   Competitors are using increasingly numerous resources in a market battle with

competitors, which reduces the level of realized profit and the possibility of long

term sustainability.

• Turbulent Changes

• Demands in Tourism

• Offers in Tourism

• Inflation

“Set of managerial decisions and actions that help determine the long-term

performance of an organization”

• (Wheelen, Hunger, Hoffman, & Bamford, 2015)

• (Vukosav, 2016)

• (Rothaermel, 2016)

• (David & David, 2017)