Brand Positioning - Simon Sinek

According to the speaker, what is the pattern followed by great and inspiring leaders and organizations?

• They think, act, and communicate differently from everyone else.
• They have access to better talent and resources.
• They focus on making a profit.
• They have a unique product or service.

What does the speaker mean by 'why' in the context of an organization?

• The reason for making a profit.
• The purpose or cause of the organization.
• The unique selling proposition.
• The target market for the products.

Why does the speaker use Apple as an example?

• Because Apple is a computer company.
• Because Apple is innovative.
• Because Apple has the best talent and resources.
• Because Apple has a unique product.

What is the role of the neocortex in decision making?

• It controls behavior and emotions.
• It analyzes facts and figures.
• It communicates with the limbic brain.
• It determines the purpose of an organization.

Why do people buy products or services from a particular organization?

• Because of the features and benefits.
• Because of the price.
• Because of the company's reputation.
• Because they believe in the organization's purpose.

What is the main message of the speaker?

• To focus on making a profit.
• To communicate the features and benefits of a product.
• To understand the purpose of your business and communicate it effectively.
• To have the best talent and resources.

According to the speaker, what controls decision making?

• The neocortex.
• The limbic brain.
• The target market.
• The features and benefits of a product.

Why did the Wright brothers achieve powered man flight before others?

• Because they had better funding.
• Because they were more qualified.
• Because they believed in their purpose.
• Because they had a unique design.

What is the goal of communicating from the inside out?

• To sell products to anyone who needs them.
• To sell products to people who believe in the organization's purpose.
• To convince people with facts and figures.
• To have the best marketing message.

What is the role of the limbic brain in decision making?

• It controls behavior and emotions.
• It analyzes facts and figures.
• It communicates with the neocortex.
• It determines the purpose of an organization.