Chapter 10: Culture, communication, and media

1. 1. What does Lasswell’s model of communication involve?

• A) Sender, Receiver, Channel, Feedback

• B) Who says what, in which channel, to whom, with what effect?

• C) Message, Medium, Audience, Outcome

• D) Source, Message, Medium, Receiver

2. 2. What is the key focus of the Transmission View of communication?

• A) Interactive communication

• B) Participative social dynamics

• C) Sending/transmitting information from sender to receiver

• D) Cultural and ideological exchange

3. 3. Which view of communication emphasizes the role of interactivity and cultural dynamics?

• • A) Transmission View

• • B) Ritual View

• C) Media Dependency Theory

• D) Media Effects Theory

4. How does Media Dependency Theory describe the relationship between media and society?

• • A) Media shapes society but is not influenced by it

• • B) Media’s impact is direct and linear

• C) People’s reliance on media shapes and is shaped by their social networks and society

• D) Media has no impact on social networks

1. 5. What was a significant effect of media frames on cultural understanding, as illustrated by Hollywood?

• • A) They shape how one culture understands another, positively or negatively

• • B) They positively influence global views of other countries

• C) They have no effect on cultural perceptions

• D) They solely reflect internal cultural frames

6. 6. What is a limitation of the freedom of expression under the First Amendment in the U.S.?

• A) It protects all types of speech without exception

• B) It does not protect speech that incites imminent danger

• • C) It only applies to written media

• D) It guarantees unrestricted media control

1. 7. How did the digital media impact social movements like the Arab Spring?

• A) It slowed down social mobilization

• B) It had no impact on social movements

• C) It restricted global communication

• • D)  It enabled rapid, large-scale social movements

1. 8. What was highlighted by the case of Janet Jackson versus Justin Timberlake at the 2004 Super Bowl?

• • A) Media normalization of feminine behaviors

• B) Gendered double standards in media representation

• C) Equal treatment of all public figures

• D) Reduction of media focus on gender issues

9. 9. What does the term 'symbolic annihilation' refer to in media representation?

• • A) Over-representation of minority groups

• B) Accurate portrayal of all social groups

• • C) Exclusion of certain groups from media representation, erasing their contributions

• • D) Equal representation of all cultural identities

10. 10. How do new media platforms like social media influence cultural interactions and identities?

• • A) They shape cultural interactions and support social change

• • B) They restrict global understanding and cooperation

• C) They isolate people from different backgrounds

• • D) They have no impact on cultural dynamics