The World of Marketing Vocab QUIZ REVIEW

Which of the following term represents a philosophy in which a firm's goals can be best

achieved through identification and satisfaction of the customers' wants and needs.

• Marketing Propoganda

• Target Market

• Marketing Concept

• Mass Market

Which marketing tactic is used to attract customers toward a product, change their views about a competing product, and can often be misleading?

• Marketing Concept

• Marketing Propaganda

• Marketing Mix

• Market Segmentation

Which of the following is a small, memorable graphic that represents a brand and uses symbolism through color, shapes, or icons?

• Service

• Product

• Slogan

• Logo

Which of the following is a short, often memorable phrase that companies use in advertising campaigns to draw attention a product?

• Service

• Product

• Slogan

• Logo

Which marketing strategy controls the elements of a product's marketing plan and commonly utilizes 5 P's in the process?

• Marketing Mix

• Marketing Propaganda

• Marketing Utilities

• Marketing Functions

Which marketing strategy contains seven distinct roles that help companies identify successful products on the market?

• Marketing Mix

• Marketing Propaganda

• Marketing Utilities

• Marketing Functions

Which of the following represents a particular segmented audience in which a marketing campaign is solely focused?

• Market Segmentation

• Target Market

• Marketing Campaign

• Marketing Strategies

Which marketing term describes subdividing and identifying a target audience into four clearly identifiable categories?

• Mass Marketing

• Market Positioning

• Target Market

• Market Segmentation

Which market segment is based upon factors such as age, race, cultural background, household size, and income?

• Demographic

• Psychographic

• Geographic

• Behavioral

Which market segment is based upon the collection and analysis of a physical location, such as local, regional, or national areas?

• Demographic

• Psychographic

• Geographic

• Behavioral