Quiz #1 Design Principles

What do we need before we touch a computer? Check all that apply.

• Know the message

• Press proofs

• Know the color scheme to use

• Sketch

• Know the audience

What is the purpose of a sketch?

• Provide a roadmap of what you are putting on the page

• Make students miserable and give them extra work

• Ensure that all design elements are finalized before beginning the project

• Give clients something to go with

Contrast does what?

• Makes different elements stand out

• Creates order and hierarchy

• Makes things visible on the page

• All are correct

Which element is not used to create contrast?

• Size

• Typography

• Alignment

• Color

Why do we use repetition in design?

• Create contrast

• Create unity

• Create legibility

• Create order

What kinds of things can we repeat in a design? (check all that apply)

• Fonts

• Colors

• Contrast

• Alighment

What is the purpose of alignment?

• Ensure that the goals of design match the outcomes

• Create visual connections in the design

• Enable visual aesthetics to function simultaneously

• Create hierarchy

If you can't align something, what should you do?

• Just go with it and hope that no one notices

• Dramatically misalign so it becomes intentional

• Delete the offending design element

Which type of alignment shouldn't be used for body copy?

• Right

• Left

• Center

• Edge

The author states: "It's all about space. The principle of Proximity helps you focus on ______"

• ways to create emotion, excitement, and desire in your design work

• the proper typeface to choose

• developing relationships that will last a longtime

• space and what it can do for communication