What does the micro-environment refer to?

• Uncontrollable external forces

• Technological advancements

• Global economic trends

• Immediate factors affecting a business

Which of the following is NOT a factor in the macro-environment?

• Customers

• Political

• Economic

• Technological

What tool is used to navigate the macro-environment?

• SWOT Analysis

• PESTEL Analysis

• Market Segmentation

• Porter's Five Forces

Which of the following is a component of PESTEL analysis?

• Suppliers

• Distributors

• Legal

• Customers

How can political factors impact the tourism industry?

• By affecting the cost of doing business

• By introducing new technologies

• By influencing consumer preferences

• By changing natural landscapes

Which of the following is an economic factor that can impact the tourism industry?

• Health regulations

• Exchange rates

• Social media

• Climate change

What is an example of a social factor affecting tourism?

• Natural disasters

• Demographic changes

• Data protection laws

• Interest rates

Which technological advancement can impact the tourism industry?

• Labour laws

• Exchange rates

• Online booking platforms

• Climate change

How can environmental factors impact the tourism industry?

• By affecting exchange rates

• By changing consumer preferences

• By disrupting travel operations

• By introducing new tax policies

Which of the following is a legal factor that can impact the tourism industry?

• Natural disasters

• Health and safety regulations

• Social media

• Virtual reality