Qualitative Research Overview

Describe characteristics, of qualitative research

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Distinguish the approaches to qualitative research

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Determine the advantages and disadvantages of qualitative research

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Explain the importance of conducting a qualitative research

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What is qualitative research?

• A type of research that explores and provides deeper insights into real-world problems.

• A type of research that only collects numerical data.

• A type of research that does not involve participants.

• A type of research that is only conducted in laboratories.

What is the difference between quantitative and qualitative data?

• Quantitative data is numbers-based, while qualitative data is interpretation-based.

• Quantitative data is descriptive, while qualitative data is countable.

• Quantitative data tells us how many, while qualitative data tells us how.

• There is no difference between quantitative and qualitative data.

What are the five approaches to qualitative research?

• Narrative, Phenomenology, Ethnography, Case Study, Grounded Theory

• Quantitative, Qualitative, Mixed-Methods, Experimental, Observational

• Survey, Interview, Focus Group, Case Study, Ethnography

• None of the above

What is one advantage of qualitative research?

• It adopts a naturalistic approach to its subject matter.

• It is always faster than quantitative research.

• It requires no participant involvement.

• It only focuses on numerical data.

What is one disadvantage of qualitative research?

• It involves a lot of researcher’s subjectivity in data analysis.

• It is always more reliable than quantitative research.

• It requires no time for analysis.

• It is easier to generalize findings.