<strong>Marketing Enviroment</strong>

Which of the following is NOT a micro environment factor?

• Suppliers

• Competitors

• Economic factors

• Customers

What role do suppliers play in the micro environment?

• They control the success of the organization when they hold power.

• They are the link between the organization and the customer.

• They impact the organization’s production and consumer decision-making process.

• They influence the organization’s political and legal decisions.

How can resellers impact the marketing success of an organization?

• By controlling the supply of raw materials.

• By leveraging their reputation in the marketing of the product.

• By influencing the organization’s political and legal decisions.

• By impacting the organization’s production process.

Why is it important to consider the general public in marketing efforts?

• They control the supply of raw materials.

• They can help or prevent the organization from achieving its goals.

• They impact the organization’s production process.

• They influence the organization’s political and legal decisions.

Which of the following is a macro environment factor?

• Suppliers

• Resellers

• Customers

• Technological factors

What impact do economic factors have on an organization?

• They control the success of the organization when they hold power.

• They impact both the organization’s production and the consumer’s decision-making process.

• They are the link between the organization and the customer.

• They influence the organization’s political and legal decisions.

Why must social and cultural forces be considered in marketing activities?

• They control the supply of raw materials.

• They impact the organization’s production process.

• They influence consumer attitudes, buying patterns, and changes in living standards.

• They influence the organization’s political and legal decisions.

The _______ environment includes aspects such as demographics and consumer attitudes.

• micro

• competitive

• macro

• internal

What are the two main elements within the external marketing environment?

• Micro and Macro

• Internal and External

• Direct and Indirect

• Local and Global