Topic 5.7

What is the primary purpose of a design specification?

• To outline the marketing strategy for a product.

• To list the features of competing products.

• To define the detailed requirements and constraints to achieve a successful design

• To define the cost of manufacturing the product.

Which of the following is not a type of market segmentation used to identify a target market?

• Geographical

• Psychographic

• Behavioral

• Aesthetic

What is the difference between a target market and a target audience?

• A target market is broader and includes various segments, while a target audience is a specific group within the target market.

• A target market focuses on demographic data, while a target audience focuses on psychographic data.

• A target audience is broader and includes various segments, while a target market is a specific group within the target market.

• A target market refers to international consumers, while a target audience refers to local consumers.

Which of these statements define market analysis the most comprehensively?

• Estimating the cost of manufacturing a product.

• Evaluating the economic viability of a proposed product

• Determining the aesthetic appeal of a product.

• Analyzing the environmental impact of a product.

How do fixed costs differ from variable costs in market analysis?

• Fixed costs vary with the level of production, while variable costs remain constant.

• Fixed costs are associated with raw materials, while variable costs are related to rent and salaries.

• Fixed costs remain constant regardless of production levels, while variable costs change with the level of production.

• Fixed costs are paid after the product is sold, while variable costs are paid before production begins.

Which research method involves obtaining user feedback through surveys, interviews, or questionnaires?

• Literature search

• User trial

• Expert appraisal

• User research

What is a persona in the context of a design project?

• A fictional representation of a target user or customer.

• A real-life model who tests the product before it is released.

• The company’s CEO who approves the final design.

• A marketing expert who creates the advertising strategy.

Which research method involves giving a product to users and collecting data while they use it?

• Expert appraisal

• Literature search

• User trial

• Performance test

What are design constraints?

• Elements of the design that can be changed to meet user needs.

• Limitations or essential requirements that cannot be altered in the design.

• Optional features that may be included based on user feedback.

• Costs associated with producing the design.

Which of the following is an example of a psychographic segmentation criterion for a target market?

• Age group

• Purchasing behavior

• Geographic location

• Lifestyle and values