MARKETING PLAN

What are the 4p's of the Marketing Mix

• Product, Price, Promotion & Place
• Product, Packaging, Promotion & Price
• Product, Place, People, Pricing

These are products that are used in the manufacturing of other products

• Necessities
• Industrial products
• Impulse products

Necessities are products people need

• True
• False

What are products you don't really "need"

• Impulse products
• Necessities

Which of the following products are not convenience goods?

• Milk
• Two minute noodles
• Leather jacket

Which of the following products are speciality/ luxury items?

• Coffee/ Tea
• Milk
• Customized Gucci Bag