What is one way NPR measures engagement with audio on their NPR One app?

• By reading letters from listeners

• By tracking the number of awards won

• By analyzing listener behavior minute by minute

• By counting the number of emails received

What do NPR One staff call the big drop off at the beginning of stories?

• The initial dip

• The first fall

• The instant skip

• The quick drop

What is important to do no matter how you start your audio story?

• Use a lot of background music

• Tightly focus your idea

• Include a famous quote

• Start with a joke

What is a common way to begin audio stories?

• With a personal anecdote

• With a list of facts

• With a sound and a scene

• With a long introduction

What is one method to start an audio story mentioned in the text?

• Ask a question

• Use a famous quote

• Start with a joke

• Begin with a song

What is a benefit of asking a question at the beginning of a story?

• It adds background music

• It communicates curiosity

• It makes the story longer

• It provides a conclusion

When might a narrative opening NOT work?

• When the story is about a famous person

• When news is breaking

• When the story is fictional

• When the story is about a personal experience

What is a mystery approach in storytelling?

• Starting with a joke

• Presenting an intriguing problem to solve

• Using a lot of sound effects

• Starting with a famous quote

What is a journey in storytelling?

• A trip to a foreign country

• A journey from ignorance to knowledge

• A long walk in the park

• A vacation story

What should you do if your story has a host-read intro?

• Start with a new topic

• Ignore the intro

• Make sure the reporter’s first track picks up directly from the last line of the intro

• Repeat the intro