Social Media Marketing Quiz

If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used?

If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?

• Content Marketing

• Organic Marketing

• Influencer Marketing

• Guerilla Marketing

(a)   is the simulation of human intelligence processes by machines, especially computer systems.

Content Marketing is _______________.

• The act of creating and distributing valuable, relevant, and consistent material to attract and acquire a target audience
• Is marketing that focuses on selling a specific product

• is outdated and not used today

• Marketing aimed at all or the masses

Social Media sites were first introduced in (a)   with Myspace.

Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. Which of the following is the name of this time period?

(a)  

Which of the following can be a disadvantage of working with an influencer?

• Influencer marketing provides little to no return on investment.

• The cost of influencer marketing is statistically higher than paid advertising.

• Influencers demand lengthy and detailed contracts.

• A company's image is tied to the actions of the influencer.

This form of marketing tries to reach consumers through general media advertising as well as through in-person contact.

• outbound

• inbound

• organic

• none of the above

True or False: Customer advocacy is a marketing strategy focused on supporting customers on social media by liking, commenting on, and sharing their content.

• True

• False

Social media marketers operate largely under which of the 4 Ps?

• product

• price

• promotion

• place