Câu hỏi về Nghiên cứu Thị trường

What is the Vietnamese equivalent of "Market Research"?

• Phân khúc

• Nghiên cứu thị trường

• Thị phần

• Doanh số bán hàng

Which of the following is the definition of "Segment"?

• Information about what customers want and need.

• A group of customers of similar age, income level, and social group.

• The percentage of sales a company has.

• Where and how people buy things.

What does "Thị phần" mean in English?

• Share

• Sales

• Goods

• Product

"Người tiêu dùng" refers to which English term?

• Goods

• Consumer

• Product

• Behavior

What does "Behavior" describe?

• Where and how people buy things.

• Things people buy for their own use.

• Introduction of a product to the market.

• Length of time people continue to buy a product.

Which of the following is the correct Vietnamese translation for "Profile"?

• Hàng hóa

• Sản phẩm

• Hồ sơ (khách hàng, người tiêu dùng)

• Dòng sản phẩm, loại sản phẩm

What does "Hàng hóa" refer to in English?

• Goods

• Sales

• Forecast

• Budget

The term "Sản phẩm" is best defined as what in English?

• Product

• Target

• Agency

• Campaign

What is the definition of "Launch"?

• Length of time people continue to buy a product.

• Introduction of a product to the market.

• Set of products made by a company.

• Numbers showing how much a company has sold.

What does "Lifecycle" refer to?

• A programme of advertising activities over a period, with particular aims.

• An amount of money available for advertising during a particular period.

• Length of time people continue to buy a product.

• How much a company wants to sell in a period.