Elements of Design

A very detailed plan of allowed colors, fonts, character sizes, spacing and sub themes (or spin off themes). This MUST be closely followed when designing.

• Style guide

• Photo

• Focus Photo

• Copy

Any type of image placed on the page, usually a candid.

• Focus Photo

• Photo

• Copy

• Character Style

The largest face on the page and often the largest photo. Often goes through the gutter, but doesn't have too. Strongly relates to the story, but doesn't have to be of the person or persons interviewed. First photo placed on the page.

• Copy

• Character Style

• Focus Photo

• Headline

The story of text that drive the page design.

• Character Style

• Headline

• Subhead

• Copy

The font, size, and spacing of the text. It is ALL predetermined by the design editor.

• Character Style

• Headline

• Subhead

• Feature

A statement about the page, not simply a subject

• Subhead

• Headline

• Feature

• Captions

A statement about a additional story on the page.

• feature

• Captions

• Subhead

• Pull Quote

The copy that tells a story. Again, it is the driving force of the overall design.

• Captions

• Pull Quote

• Scoreboard

• Feature

COMPLETE sentence about a photo that fill in missing information along with identifying students and grade level of those in the photo.

• Captions

• Pull Quote

• Scoreboard

• Mod

An important statement pulled from the story (usually from an interview) that would appear larger in addition to the story.

• Scoreboard

• Pull Quote

• Mod

• White space