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Any individual who purchases goods and services from the market for his/her end-use is called a..................

• Customer

• Purchaser

• Consumer

• All these

------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

• Consumer behavior

• Consumer interest

• Consumer attitude

• Consumer perception

-------------- refers to how an individual perceives a particular message

• Consumer behavior

• Consumer interest

• Consumer attitude

• Consumer interpretation

Primary reference groups include ________________.

• College students

• Office colleagues

• Family and close friends

• Sports groups

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

• Brand

• Culture

• Product

• Price

For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________.

• Market research information

• Market segmentation variable

• Source of understanding competition’s strategy

• Source to predict future trends

Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.

• Personalities

• Values

• Finances

• Decision makers

_________________ refers to the buying behavior of final consumers.

• Consumer buyer behavior

• Target market buying

• Market segment buying

• Business buying behavior

______________ is the most basic cause of a person’s wants and behaviors.

• Culture

• Social class

• Personality

• Lifestyle

 Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family. 

• Wife 

• husband 

• teenage children

• grandparent