Search Header Logo

untitled

Authored by Atul Sharma

Business, Social Studies, Other

Used 1+ times

untitled
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

92 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any individual who purchases goods and services from the market for his/her end-use is called a..................

Customer

Purchaser

Consumer

All these

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

Consumer behavior

Consumer interest

Consumer attitude

Consumer perception

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

-------------- refers to how an individual perceives a particular message

Consumer behavior

Consumer interest

Consumer attitude

Consumer interpretation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Primary reference groups include ________________.

College students

Office colleagues

Family and close friends

Sports groups

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

Brand

Culture

Product

Price

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________.

Market research information

Market segmentation variable

Source of understanding competition’s strategy

Source to predict future trends

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.

Personalities

Values

Finances

Decision makers

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?