Marketing Quiz

What is the primary goal of marketing?

• To create employment

• To increase brand awareness

• To satisfy customer needs and wants

• To increase market competition

Which of the following is NOT a component of the Marketing Mix (4 Ps)?

• Product

• Price

• Promotion

• Profit

What does B2B stand for in marketing?

• Business to Buyer

• Business to Business

• Buyer to Business

• Buyer to Buyer

What is the primary purpose of conducting a marketing environmental analysis?

• To understand the internal factors affecting the company

• To identify external factors that can affect business operations and strategy

• To develop a new product for the market

• To reduce the company's operating costs

Which of the following is NOT part of the external influences in marketing?

• Employees

• Competitors

• Suppliers

• Technological trends

Which tool is most commonly used to analyze the external environmental analysis in marketing?

• SWOT analysis

• PEST analysis

• BCG Matrix

• 4 Ps of Marketing

In PEST analysis, which factor is concerned with population demographics and lifestyle changes?

• Political

• Economic

• Social

• Legal

Which of the following is an example of a political factor in the marketing environment?

• Consumer confidence

• Interest rates

• Government regulations

• Emerging technologies

What is the 'T' in PESTLE analysis?

• Trade policies

• Technology

• Taxes

• Transportation

In marketing environmental analysis, changes in exchange rates and inflation are examples of which type of factor?

• Political

• Social

• Economic

• Environmental