Copy written to about a topic with the page design supporting it. It should be the reason for the design. Should be written BEFORE the overall page is designed.

• Story/Feature

• Interview

• Copy

• Caption

A conversation with someone from whom you will write about in the story.

• Angle or view point

• Interview

• Copy

• Caption

The characters that creates any block of texts.

• Angle or view point

• Voice

• Copy

• Caption

The description of a photo AND the story behind the photo. Will often include a quote. Must include first and last name of student along with grade level.

• Angle or view point

• Voice

• Attribution

• Caption

A writers specific focus on a broader topic. For example, On a theater spread: The star of the musical was almost late to opening night because he was pitching in the state final game, as opposed to fax and figures about the star.

• Angle and view point.

• Voice

• Attribution

• Source

The overall feel and personality of the look of your book.

• Attribution

• Voice

• Source

• Headline

Identification of the person who said the words being quoted or paraphrased. Crediting a quote to its source. Should be written: Comma quote name said.

• Source

• Headline

• Attribution

• Sub head

Person who provided information.

• Headline

• Sub head

• Lead

• Source

A line of large type used to with falls in the copy below. Introduces the topic and serves as a main dual point of interest on the spread. Should have an active verb.

• Headline

• Sub head

• Lead

• Open ended question

Also called a deck, this is a smaller headline accompanying the main headline and providing specific, detailed information about the story.

• Lead

• Sub head

• Open ended question

• Quote