It is a business or marketing statement that summarizes why a customer should buy a company's product or use its service.

• Unique proposition

• Value proposition

• Market targeting

• Output requirement

Refers to how you sell your product or services to your customer. You will address the ones and desires of your customers.

• Unique selling proposition

• Value proposition

• Market targeting

• Market size

It is a stage in market identification process that aims to determine the buyers with common needs and characteristics.

• Unique selling proposition

• Value proposition

• Market targeting

• Service Requirement

The total market is divided according to geographical location.

• Psychological segmentation

• Demographic segmentation

• Geographic segmentation

• Behavioral segmentation

Divided in terms of customers think and believe.

• Psychological segmentation

• Behavioral segmentation

• Demographic segmentation

• Geographic segmentation

Divided based customers.

• Demographic segmentation

• Geographic segmentation

• Psychological segmentation

• Behavioral segmentation

Divided according to customers behavior pattern as they interact with company.

• Demographic segmentation

• Psychological segmentation

• Geographic segmentation

• Behavioral segmentation

The specific characteristics that the customer need from a product or service.

• Customers requirements

• Service Requirement

• Output requirements

• Market size

Intangible thing or product that is not able to be touched but customer can fill and fulfillment.

• Customers requirements

• Service Requirement

• Output Requirements

• Market size

Tangible things are things that can be seen. Characteristic specifications that a customer expects to be fulfilled in the product.

• Customer requirements

• Service Requirement

• Output requirements

• Tangible things