Transcreation

Choose the BEST answer for the following question.

1. What is the primary difference between translation and transcreation?

• a) Translation focuses on preserving the exact wording, while transcreation adapts the content to fit the target culture.

• b) Translation involves adapting content to different audiences, while transcreation focuses on direct word-for-word translation.

• c) Translation and transcreation are essentially the same process.

• d) Translation and transcreation both ignore cultural differences.

2. True/False. 2. Cultural adaptation is not necessary when translating technical documents, as these documents are universally understood.

• a) True

• b) False

• c) a & b

3. 3. Which of the following is an example of cultural adaptation in transcreation?

4. Choose the BEST answer from the following options.

• a) Translating a recipe from English to Spanish without changing any ingredients.

• b) Adapting a marketing slogan to reflect local humor and cultural references.

• c) Directly translating a book title without considering the target audience’s cultural context.

• d) Using the same color scheme in advertisements regardless of the target market.

4. 4. In which scenario would you most likely use transcreation rather than direct translation?

5. Choose the BEST answer from the given options.

• a) Adapting a novel for a different language market.

• b) Converting scientific data into a new format.

• c) Translating a legal contract.

• d) Translating a technical manual.

True/False
5. Transcreation involves re-creating the original content to fit a new cultural context, which can sometimes mean changing the original message.

• a) True

• b) False

• c) a & b

6. 6. When translating a public health campaign, which of the following is NOT a consideration for transcreation?

7. Choose the BEST answer from the options.

• a) Adapting visual elements to suit the target culture.

• b) Considering local health practices and beliefs.

• c) Ensuring that the campaign's message is culturally appropriate.

• d) Maintaining the exact wording of the original message.

7. 7. Which element of transcreation involves adapting content to fit with another culture’s ideas and concepts?

8. Choose the BEST answer from the given options.

• a) Cultural Adaptation

• b) Linguistic Translation

• c) Literal Translation

• d) Re-creation

8. True/False
   8. Re-creation in transcreation means translating content word-for-word while maintaining the original meaning.

• a) True

• b) False

• c) a & b

9. 9. Describe a potential challenge when transcreating an advertisement for a product from one culture to another.

10. 10. Explain how translating a marketing slogan for a new product can involve both linguistic translation and cultural adaptation.