AC_Chapter 10

1.Who coined the term "Americanisation"?

• Henry Luce

• W.T. Stead

• Richard Pells

Answer explanation

The term "Americanisation" was coined by W.T. Stead, a British journalist, in the late 19th century. He used it to describe the influence of American culture on other nations, making him the correct choice.

2.What was Henry Luce's vision of the 20th century?

• A century of European dominance

• The American Century

• The Age of Isolationism

Answer explanation

Luce called for the 20th century to be an "American Century," marked by the global influence of American ideals and culture .

3.What is one of the key elements of Americanisation?

• The export of American high culture

• The global spread of American mass culture

• The decline of American political influence

Answer explanation

1. Americanisation is largely characterized by the worldwide dissemination of American mass culture, including movies, music, and consumer products .

4.What did critics in Europe fear about Americanisation?

• The promotion of local cultures

• The rise of American intellectualism

• The threat of cultural homogenisation

Answer explanation

European critics were concerned that American mass culture would homogenize local cultures and diminish unique national identities .

5.Which industry is central to the global spread of American culture?

• Technology

• Film (Hollywood)

• Automotive

Answer explanation

Hollywood's film industry played a major role in spreading American culture globally, reaching large international audiences

6.What did critics like Dwight Macdonald argue about American mass culture?

• It was a tool for democratization

• It was imposed from above and promoted conformity

• It was essential for global peace

Answer explanation

Macdonald and others argued that American mass culture enforced conformity, standardizing cultural experiences and diminishing diversity

7.Which model is often used to describe the spread of American culture as a form of control?

• Cultural diplomacy

• Cultural imperialism

• Cultural autonomy

Answer explanation

Cultural imperialism is the idea that American culture imposes itself on other societies, often to the detriment of local traditions and autonomy​(

8.What industry has been especially significant in expanding American influence post-WWII?

• Agriculture

• Military technology

• The entertainment industry

Answer explanation

The entertainment industry, especially Hollywood, played a key role in expanding American influence globally after World War II

9.What term did George Ritzer use to describe the global spread of American principles of efficiency and predictability?

• Americanisation

• McDonaldisation

• Standardisation

Answer explanation

George Ritzer coined the term McDonaldisation to describe how the principles of fast food restaurants like efficiency, predictability, and control are applied to other sectors worldwide

10.What percentage of the worldwide box office was dominated by American films in 2013?

• 30%

• 50%

• 63%

Answer explanation

In 2013, American films accounted for 63% of the worldwide box office, highlighting Hollywood’s dominance