Third Midterm Exam

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Which is the best metaphore to describe an insight?

One correct answer

• A stair

• A car

• A coin

• A bridge

What are the 3 insight characteristics?

Three correct answers

• Evidence-based

• Simplicity

• Innovation

• Relevance

Innovation is fundamental for insight generation.

• True

• False

To mine consumer insights it is not key to analyze

One correct answer

• Strategic variables

• Attitudinal variables

• Sociocultural variables

• Personal varables

How many factors has the profile model suggested by Salgado et al. (2019)?

One correct answer

• 2

• 3

• 4

• 5

Select the main critique of the strongest profiling model

One correct answer

• Increases lexical uncertainty

• There is evidence of more and less factors

• There is no evidence of biological roots

• It is cross-culturally unstable

What are the initials used to name the most robust profiling questionnaire?

According to Maslow, what is the need in the top of the pyramid?

One correct answer

• The desire to be safe

• The desire to be one-self best version

• The desire to be independent

• The desire to be recognized

Intention, Motivation, Ability, and Action belong to which factor?