Campaign Propaganda HOOK/ BGE

What is the one word that you would have in your slogan to convince voters to pick you as the next President?

When was the last time we had a president with facial hair?

President Reagan often used a member of his family during his campaign to appeal to his votes. She was his ______.

What is the purpose of a political campaign?

• To raise awareness about social issues

• To persuade the public to vote for a candidate

• To organize community events

• To promote a specific political party

A political party's general plan for how they will govern

• Plank

• Platform

• Plan

• Perspective

A person who is seeking election

Information presented in such a manner as to unfairly influence the political views of an audience. Throughout history, misleading messages have been used to motivate groups of people to change their behavior.

A personal story used to support a policy or candidate.

A messaging strategy designed to elicit positive support for an entity who is loosely connected to the existence of another entity.

• Coattails

• Guilt by association

• Endorsement

• Testimonial

A messaging strategy designed to elicit negative support for an entity who is loosely connected to the existence of another entity.

• Coattails

• Guilt by association

• Endorsement

• Testimonial