7Ps of MKTG in Entrep

Which of the following is NOT one of the original 4Ps in the marketing mix?

• PRODUCT

• PRICE

• PLACE

• PACKAGING

In a Davee café, what additional P refers to the staff, customer service, and the interaction between Grace, Ethan, and the café owner?

• PROMOTION

• PROCESS

• PEOPLE

• PRODUCT

Angelica is preparing a special dessert for her friends, and she compares the marketing mix to the ingredients of halo-halo. What does this analogy illustrate?

• The independence of each element

• The importance of packaging

• The dependence of each element on customer needs and preferences

• The separation of the product and price

CJ is launching a new snack product and wants to understand the "Promotion" element of the marketing mix. Which of the following describes it?

• The methods used to advertise and sell the product

• The cost of the product to the consumer

• The physical location where the product is sold

• The design of the product's packaging

Kathleen is an aspiring entrepreneur who wants to launch a new app. What is the first step she should take before creating her product?

• Determine the right price
  

• Find the right customers

• Create the product first

• Choose a physical location

In the marketing mix, what does "Place" refer to in Cedrick's new online clothing store?

• The method of advertising

• The physical or cyber location of the business

• The packaging design of the product

• The price set for the product

Which of the following factors is NOT directly considered when determining the price of a product?

• Product costs

• Competition

• Location

• Target market

What is the main goal of promotion in the marketing mix, as discussed by Blessy during the marketing class?

• To attain the public's attention

• To generate revenue

• To increase the product’s price

• To determine the product's cost

Why is "Process" an important part of the marketing mix?

• It ensures smooth internal and external operations to serve customers better

• It determines how the product is promoted

• It is the main factor in deciding the target market

• It influences the product’s pricing

In a cyber location, which tool is used by PJ to understand website performance?

• Social media analysis

• Sales data reports

• Survey feedback

• Web analytics data