IBDT Topic 7

What is an advantage of open-ended questions in questionnaires?

• They provide quantitative data

• They are easier to analyze

• They uncover unexpected information

• They require less time to complete

What is a disadvantage of using open-ended questions in questionnaires?

• They provide quantitative data

• They are harder to analyze

• They eliminate interviewer bias

• They are limited to specific responses

How can language used in questionnaires affect the results?

• It has no effect on the results

• It can lead to increased validity

• It can decrease test validity if misunderstood

• It guarantees honest responses

Which of the following is NOT a type of pleasure in the four-pleasure framework?

• Socio-pleasure

• Physio-pleasure

• Psycho-pleasure

• Techno-pleasure

What is the main purpose of field research in design?

• To test products in a laboratory

• To observe users in their natural environment

• To finalize the product design

• To reduce production costs

What does the 'method of extremes' focus on in design?

• The average user population

• The extreme ends of the user population distribution

• The middle range of user preferences

• The most common design features

What is a primary disadvantage of interviews for usability testing?

• They are anonymous

• They are time-consuming

• They provide only quantitative data

• They are easy to conduct

What is an advantage of focus groups in the design process?

• They provide quantitative data

• They uncover unrecognized usability problems

• They can represent a large user population

• They require minimal facilitation

What is a prototype in the design process?

• The final product design

• A conceptual or early model used for testing

• A digital marketing tool

• A fixed response questionnaire

What is a field trial in usability testing?

• A test conducted in a laboratory

• A user trial in the general market environment

• A method to reduce production costs

• A prototype design stage