Illustrator Formative Assessment 1

What is the primary purpose of identifying the target audience when preparing images for a design project?

• To determine the color scheme

• To ensure the design meets the audience's needs

• To select the software to use

• To decide on the file format

Answer explanation

Identifying the target audience is crucial to ensure the design meets their needs. This understanding influences design choices, making the final product more effective and engaging for the intended viewers.

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DOK Level 1: Recall

Which of the following is a key term related to understanding audience needs in design?

• Iterations

• Demographics

• Wireframes

• Change orders

Answer explanation

Demographics are crucial for understanding audience needs in design, as they provide insights into the characteristics, preferences, and behaviors of the target users, guiding effective design decisions.

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DOK Level 1: Recall

What is the importance of using wireframes in communicating design plans?

• They provide a detailed color scheme

• They help visualize the layout and structure

• They finalize the design process

• They are used for printing purposes

Answer explanation

Wireframes are crucial for visualizing the layout and structure of a design. They allow designers and stakeholders to understand the arrangement of elements before finalizing the design, ensuring effective communication of ideas.

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DOK Level 2: Skill/Concept

Which project management concept helps prevent scope creep?

• Cloud utilization

• Project scope

• File management

• Feedback loop

Answer explanation

The project scope defines the boundaries and deliverables of a project, helping to prevent scope creep by ensuring that any changes or additions are carefully evaluated and managed.

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DOK Level 1: Recall

Why is it important to understand the type of copyright and licensing required for an image?

• To enhance the image quality

• To avoid legal issues

• To improve the design aesthetics

• To increase the file size

Answer explanation

Understanding copyright and licensing for an image is crucial to avoid legal issues. Using images without proper rights can lead to copyright infringement, resulting in potential lawsuits or fines.

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DOK Level 2: Skill/Concept

Which of the following best describes the term "scope creep" in project management?

• The gradual expansion of project scope without adjustments to time, cost, and resources

• The initial planning phase of a project

• The reduction of project scope to meet deadlines

• The use of cloud storage for project files

Answer explanation

Scope creep refers to the gradual expansion of a project's scope without corresponding adjustments to time, cost, and resources, leading to potential project challenges and inefficiencies.

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DOK Level 2: Skill/Concept

What is the primary purpose of using layers in Adobe Illustrator?

• To increase the file size

• To manage and organize design elements

• To change the color of the design

• To export files in different formats

Answer explanation

The primary purpose of using layers in Adobe Illustrator is to manage and organize design elements. Layers allow designers to separate different components, making it easier to edit and manipulate individual parts of a design.

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DOK Level 1: Recall

Which tool in Adobe Illustrator allows you to create a smooth transition between two or more colors?

• Pen Tool

• Gradient Tool

• Eraser Tool

• Shape Builder Tool

Answer explanation

The Gradient Tool in Adobe Illustrator is specifically designed to create smooth transitions between two or more colors, allowing for a seamless blend that enhances the visual appeal of designs.

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DOK Level 1: Recall

What is D?

• Application Bar

• Tools Panel

• Artboard

• Panel Dock

Answer explanation

The correct answer is 'Panel Dock' because it refers to the area in design software where panels are organized and accessed, unlike the other options which serve different functions.

The various draw modes in Illustrator CC can be found on the _____________________panel.

• editable

• tools

• shape

• color

Answer explanation

The various draw modes in Illustrator CC are located in the tools panel, which provides access to different drawing tools and options. The other options do not specifically contain draw modes.