Advertising Terminology

Last name

Technique that demonstrates the credibility of the SPEAKER.

• ethos
• pathos
• logos

Techniques that evoke an emotional response in the AUDIENCE

• ethos
• pathos
• logos

Techniques that demonstrate the logic of the TEXT.

• ethos
• pathos
• logos

A mark or emblem that is used to promote public identification and recognition of a brand or service

• slogan
• logo
• banner
• copy

The process of promoting products or services, including market research and advertising

• product placement
• testimonial
• marketing
• commercial

An image-based advertisement that appears across a website or web page

• sponsored link
• marketing
• ambient advertising
• banner ad

The practice of placing products or services in feature film or TV program

• ambient advertising
• sponsored link
• commercial
• product placement

A paid advertisement in the form of a hyperlink on a website that shows up on search results

• banner
• sponsored link
• marketing
• ambient advertising

Advertisements that make use of their physical surroundings in order to construct meaning

• public service announcement
• product placement
• ambient advertising
• visual narrative