Primary vs Secondary research

What is the main difference between primary and secondary research?

• Primary research is conducted by collecting original data, while secondary research uses data that has already been collected by others.

• Primary research is less time-consuming than secondary research.

• Secondary research always provides more accurate information than primary research.

• Primary research only involves surveys, while secondary research only uses books.

Which of the following is an example of primary research?

• Reading a journal article about climate change.

• Conducting an interview with an expert about climate change.

• Reviewing existing government statistics on climate change.

• Watching a documentary on climate change.

What is a key advantage of conducting primary research?

• It is usually less expensive than secondary research.

• It provides data that is specific to the researcher’s exact needs or questions.

• It eliminates all forms of bias from the research process.

• It guarantees that all the data is up-to-date.

What is a disadvantage of primary research?

• It can be biased because it relies on pre-existing data.

• It can be time-consuming and expensive to gather original data.

• It provides less detailed information compared to secondary research.

• It cannot be used for academic purposes.

Which of the following is a key advantage of secondary research?

• It allows the researcher to collect data specifically tailored to their needs.

• It eliminates the need for interpreting data.

• It is more time-efficient because the data already exists.

• It allows the researcher to guarantee the quality of the data.

What is a disadvantage of secondary research?

• It is often much more expensive than primary research.

• It provides more qualitative data than quantitative data.

• It takes a lot of time to collect the data yourself.

• The data may not exactly fit the researcher's specific needs or research questions.

Which of the following is NOT a method of primary research?

• Surveys.

• Case studies.

• Focus groups.

• Analysing academic articles.

Secondary research can include which of the following?

• Questionnaires.

• Observing social behaviour in a public space.

• Reviewing statistical data from a government website.

• Conducting an experiment in a laboratory.

What is one benefit of using surveys as a primary research method?

• Surveys are always inexpensive and easy to conduct.

• Surveys allow for the collection of quantitative data from a large group of people.

• Surveys eliminate all bias from the research.

• Surveys are the fastest method of conducting research.

Which of the following is an example of secondary research?

• Creating a questionnaire for small business owners.

• Interviewing people in a focus group to understand their shopping habits.

• Reading an academic report that compiles the results of several market studies.

• Designing an experiment to test a scientific hypothesis.