OCR Creative iMedia (R093) - LO1.1

Which of the following is an example of traditional media?

• Computer games.

• Film.

• Digital publishing.

• Internet.

Answer explanation

Film is an example of traditional media because it has been around for decades, long before the rise of the internet and digital platforms. Computer games, digital publishing, and the internet are all part of new media.

Which sector of the media industry includes radio?

• New media.

• Traditional media.

• Interactive media.

• Digital publishing.

Answer explanation

Traditional media includes radio, which has been around since the early 20th century. It falls under traditional media because it predates digital technologies, unlike interactive media or digital publishing.

What is the key difference between traditional media and new media?

• Traditional media is older, and new media is modern.
• Traditional media cannot be accessed online, but new media can.

• Traditional media includes computer games, and new media includes film.
• Traditional media uses digital formats, and new media uses physical formats.

Answer explanation

The key difference between traditional media and new media is that traditional media refers to older forms like print and radio, while new media encompasses modern digital formats such as websites, online videos, and social media. Traditional media is offline, while new media is typically online.

Which of the following is NOT a part of traditional media?

• Print publishing.

• Television.

• Interactive media.

• Film.

Answer explanation

Interactive media is not part of traditional media because it is a newer format that involves user interaction, primarily available in digital forms. Print publishing, television, and film are all examples of traditional media.

Which media sector includes websites and online content?

• Print publishing.

• Interactive media.

• Radio.

• Film.

Answer explanation

Interactive media includes websites and online content because these platforms engage users and allow interaction through digital formats. Print publishing and radio, on the other hand, are traditional forms of media.

Which of the following is an example of new media?

• Television.

• Radio.

• Computer games.

• Film.

Answer explanation

Computer games are considered new media because they are digital and interactive, allowing users to engage in gameplay, often online or through electronic devices. Television and radio are older forms of traditional media.

Which media sector involves the creation of e-books and online magazines?

• Print publishing.

• Digital publishing.

• Film.

• Radio.

Answer explanation

Digital publishing involves creating e-books, online magazines, and other digital content distributed through the internet, making it part of the new media sector rather than print, film, or radio.

In the context of the media industry, what is meant by "interactive media"?

• Media that allows the audience to participate and influence the content.
• Media that is only available through television or radio.
• Media that cannot be accessed on the internet.
• Media that is printed and published in physical form.

Answer explanation

Interactive media refers to media that allows the audience to engage, participate, and even influence the content. Examples include websites, video games, and apps. This is distinct from traditional media like television or printed material, which offer no interaction.

Which of the following is an example of a digital game?

• eBook.

• Animation.

• VR experience.

• Social media platform.

Answer explanation

A virtual reality (VR) experience is an example of a digital game because it involves interacting with a computer-generated environment, often for entertainment or education. eBooks, animation, and social media platforms are different types of digital content but are not categorized as digital games.

Which product in the media industry involves manipulating images digitally, often for movies or advertisements?

• Digital imaging and graphics.

• Comics and graphic novels.

• Audio.

• Social media platforms.

Answer explanation

Digital imaging and graphics involve manipulating images digitally, often for use in movies, advertisements, or online media. This contrasts with comics or audio, which are different forms of media content.