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Marketing II 1.03 review

Authored by Amber Neely

Other

9th - 12th Grade

Used 4+ times

Marketing II 1.03 review
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is one of the main components of a marketing plan:

Strategy

Technology

Competitors

Regulations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the main reasons for developing a marketing plan is to identify the strategies necessary to achieve the marketing

Functions

Objectives

Mix

Share

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a marketing objective that a business might include in its marketing plan:

Maintain prices at a competitive level

Hire five new salespeople next month

Increase advertising by 10%

Achieve $2 million in sales next year

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An effective marketing plan usually contains a section that explains the marketing

Mix

Concept

Policy

Rick

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One of the benefits to a business of developing a marketing plan is that it allows the business to

prepare its advertising.

identify its vendors.

monitor its performance

forecast its profits.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An effective marketing plan describes specific marketing activities that will be

accomplished within a set time.

developed over several years

reviewed and changed every year.

evaluated by the competition

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of information do businesses include in their marketing plans?

Payroll systems

Billing Methods

Accounting Procedures

Pricing Strategies

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