Market Selection

What is the primary concern when selecting the right market for international business?

• Market size

• Market competition

• Market trends

• Market profiling

What does the acronym MNC stand for?

• Market Network Corporation

• Multi-National Company

• Market National Company

• Multinational Corporation

Which of the following is NOT a component of market segmentation?

• Segmentation

• Profiling

• Positioning

• Targeting

What is a key characteristic of customer-centric organizations?

• Emphasis on product features

• Focus on profits

• Strict hierarchical structure

• Care for customer needs

Which of the following is a psychographic variable in market segmentation?

• Lifestyle

• Geographic location

• Age

• Income

What is the purpose of market intelligence?

• To analyze competitors

• To increase sales

• To understand customer needs

• To reduce costs

Which of the following is NOT a reason for market segmentation?

• Increasing production costs

• Addressing diverse customer needs

• Improving marketing efficiency

• Identifying niche markets

Which of the following is a behavioral variable in market segmentation?

• Age

• Brand loyalty

• Geographic location

• Income level

What is the first step in developing a market entry strategy?

• Customer feedback

• Product development

• Market analysis

• Financial planning

Which of the following best describes market profiling?

• Evaluating product features

• Analyzing competitor strategies

• Identifying customer demographics

• Assessing market trends