Advertising Techniques Quiz
Authored by Laurinne Shepherd
English
8th Grade
CCSS covered
Used 8+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the Bandwagon technique in advertising?
Offering something extra
Everyone else is buying it, so you should, too
Using words that glitter or sparkle
Making you feel like you need the product right away
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI.7.5
CCSS.RI.6.8
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which advertising technique involves offering something extra, like "Buy a burger; get free fries"?
Repetition
Bribery
Snob Appeal
Testimonial
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI.7.5
CCSS.RI.9-10.5
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does the Repetition technique in advertising focus on?
Using famous people to endorse a product
Saying things such as 9 out of 10 people prefer
Key information about a brand is seen or heard as much as possible
Associating a symbol with a product
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI. 9-10.8
CCSS.RI.9-10.5
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which technique uses words with strong associations like home, family, or wasteful?
Loaded words
Name Calling
Urgency
Patriotism
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI. 9-10.8
CCSS.RI.9-10.5
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does the Everyday man technique emphasize?
The average man/woman
The best product
The love of your country
The need for the product right away
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI. 9-10.8
CCSS.RI.7.5
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which technique involves comparing one product to another and saying it is weaker?
Glittering Generality
Name Calling
Hidden Fears
Transference
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI. 9-10.8
CCSS.RI.7.5
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the Glittering Generality technique?
Using words that glitter or sparkle
Offering something extra
Making you feel like you need the product right away
Associating a symbol with a product
Tags
CCSS.RI.9-10.4
CCSS.RI.9-10.4
CCSS.RI.6.4
CCSS.RI.7.4
CCSS.RI.8.4
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