Advertising Techniques Quiz

What is the Bandwagon technique in advertising?

• Offering something extra

• Everyone else is buying it, so you should, too

• Using words that glitter or sparkle

• Making you feel like you need the product right away

Which advertising technique involves offering something extra, like "Buy a burger; get free fries"?

• Repetition

• Bribery

• Snob Appeal

• Testimonial

What does the Repetition technique in advertising focus on?

• Using famous people to endorse a product

• Saying things such as 9 out of 10 people prefer

• Key information about a brand is seen or heard as much as possible

• Associating a symbol with a product

Which technique uses words with strong associations like home, family, or wasteful?

• Loaded words

• Name Calling

• Urgency

• Patriotism

What does the Everyday man technique emphasize?

• The average man/woman

• The best product

• The love of your country

• The need for the product right away

Which technique involves comparing one product to another and saying it is weaker?

• Glittering Generality

• Name Calling

• Hidden Fears

• Transference

What is the Glittering Generality technique?

• Using words that glitter or sparkle

• Offering something extra

• Making you feel like you need the product right away

• Associating a symbol with a product

Which technique involves someone famous speaking for the product?

• Snob Appeal

• Testimonial

• Patriotism

• Repetition

What does the Snob Appeal technique suggest?

• You’re using the “best” product

• You need the product right away

• You love your country

• You should buy it because everyone else is

Which technique involves scaring you into buying the product?

• Hidden Fears

• Loaded words

• Bribery

• Transference