MARKETING

Which of the following kinds of communication do students spend most time engaged in:

• Listening

• Speaking

• Reading

• Writing

Which is the correct step to save a presentation?

• File>Open>File name

• File>Save As>Type file name>Save

• File>Close>Save>OK

• File>Template>Save as Template

Malvika has a feeling of extreme social inhibition, and inadequacy. What type of personality disorder is this?

• Dependent

• Avoidant

• Obsessive

• Borderline

If you are aware of your own values, likes, dislikes, strengths and shortcomings as an individual. It denotes the fact that you are

• Self-Confident

• Self-Control

• Self-Aware

• Self-Motivated

Name the concept used to describe a group of related products manufactured by a single company.

(a)  

A musical troupe performs a stage concert on two consecutive days at the same venue, for the same cost, with the same members. However, their performance on the second day was far more superior and vibrant than on the first day. Identify which characteristic of services is highlighted.

• Heterogeneity

• Perishability

• Intangibility

• Inseparability

X Beauty Salon charges a higher price for its services like haircut, manicure, facial, pedicure etc. but charges a lower price for a package including all these services. Identify the pricing policy.

• Psychological Pricing

• Leader Pricing

• Individual Pricing

• Team Pricing

How can a marketer ensure that the brand mark for his products and services is not copied by any other marketer?

(a)  

What is meant by End-to-end encryption in the context of WhatsApp?

(a)  

The intermediary who takes possession of products but do not actually own them

(a)