Travel and tourism Market research

Market research allows you to find out what a ​ (a)    ​ wants and ​ (b)   .​

• needs
• thoughts
• beliefs
• traits
• shoe size
• customer’s

Which of the following is not an example of primary research?

• Focus group

• Questionnaire

• Government reports

• Interview

Organise these options into the right categories:

Groups:

(a) Primary Research Methods

,

(b) Secondary Research Sources

• Focus Groups

• Surveys

• Observations

• Test marketing / pilots

• Questionnaires

• Customer trials

• Government publications

• Competitors' data

• Magazines

• Books

• Newspapers

• Bought data

Market research helps you identity who your competitors are.

• True

• False

Which of the following is an example of primary research?

• Internet research

• A focus group

• Company reports

Which three of the following are popular examples of segmentation?

• Age

• Sleeping pattern

• Income

• Gender

• Shoe size

What is an example of secondary research?

• Focus Group
• Observation
• Newspaper
• Questionnaire

What is an example of primary research?

• Magazine
• Observation
• Newspaper
• Government statistics

Which of the following is a characteristic of secondary research?

• Data collected firsthand

• Data from existing sources

• Conducting interviews

• Administering surveys

Which of the following statements about market research is true?

• It only uses primary data

• It can identify market trends

• It is not useful for competitor analysis

• It relies solely on surveys