Entrepreneurship

It is a comprehensive paper that details the

analysis, objectives, strategies, and tactics, and

how to monitor the enterprise.

• Business Plan

• Marketing

• Segmentation

• Value Proposition

It states why a customer should buy a certain

product or service.

• Unique Selling Proposition

• Business Plan

• Business Marketing

• Value Proposition

Refers to how you will sell the product or

service to your customers. It addresses the

customers’ wants and desires.

• Unique Selling Proposition

• Live Selling Proposition

• Value Proposition

• Marketing

These are said to be the lifeblood of the

business.

• Entrepreneurs

• Sellers

• Costumers

• Products

These are specific features

and characteristics that the customers need from

a product or a service.

• Marketing Plan

• Business Plan

• Customer Requirements

• Prices

Most entrepreneurs believe in the misconception

that they can serve off types of customers or, if

not, a wide range of customers.

• Customer Requirements

• Business Plan

• Primary and Secondary Target Market

• None of the above

It is a comprehensive

process of understanding the customers’

intricacies and the industry they revolve in.

• Business Plan

• Proposition

• Import and Export

• Marketing Research

This is simply by the size of the

arena where the entrepreneur’s business will

play.

• Marketing Research

• Market Size

• Customers

• Customer Requirements

Which includes customer

profiling, drives the entrepreneur on what

correct strategies and tactics to employ.

• Market Size

• Marketing Research

• Market Intelligence

• Market Segmentation

It is the process of

grouping similar or homogenous customers

according to demographic, psychographic,

geographic, and behavior.

• Market Segmentation

• Marketing Research

• Market Size

• Market Intelligence